KOGA TRACK & TEAM F.A.S.T.
2013 - 2014
What I did
Team manager, sponsor, art direction and graphic design, social media and marketing
2013 - 2014
What I did
Team manager, sponsor, art direction and graphic design, social media and marketing
I designed a special version of the famous Koga Full Pro Track track frame and recognized it as a fixed gear criterium bike and sold it like that under my Wit Industries brand. I built up completely “murdered out”, all black fixed gear racing bikes.
To promote the frame, I sponsored and managed fixed gear racing team Team F.A.S.T. for competing in the unofficial world cup of fixed gear racing: Red Hook Criterium.
Stefan Vis won the 2013 Red Hook Crit in Barcelona on this bike.
[Picture credits: Maarten van Houten, Wijkmarkfoto]
To promote the frame, I sponsored and managed fixed gear racing team Team F.A.S.T. for competing in the unofficial world cup of fixed gear racing: Red Hook Criterium.
Stefan Vis won the 2013 Red Hook Crit in Barcelona on this bike.
[Picture credits: Maarten van Houten, Wijkmarkfoto]
